We start with a process that’s clever and honest. We use it to craft eyewear that’s both beautiful and affordable. And we hire people who are passionate and genuine. It’s not rocket science. It’s just caring enough about what you’re doing to do it right. We strive to deliver fantastic eyewear frames at a reasonable price, backed up by great service.

Our vision is to change the glasses industry — positively and permanently; and whilst we’re at it, we hope to empower individuality and self-expression through our beautiful, affordable eyewear, inviting stores and incredible people.

So that’s us. That’s Bailey Nelson.